While on a family vacation in Fiji, Bob Rogers discovered the secret to the Fijian Islander's beautiful skin, Certified Organic Coconut Oil.  The Islander's use this oil in all beauty products and consume it on a daily basis.  Bob then learned that the organic coconut plantation in Fiji burns the coconut husks to provide a clean, sustainable, and environmentally friendly source of energy for the plantation and the surrounding communities.  After witnessing the amazing properties of coconut oil, and social responsibility of the plantation, Bob knew he had to share this Fijian Island secret with the rest of the world.  Thus, the basis for all Organic Fiji products is this Certified Organic Coconut Oil